M. Mirza
Work
Xendit Design System
Xendit (2022 - 2024)
Xendit (YC S15) is a company building payments infrastructure in Southeast Asia.
I led a complete overhaul of Xendit Design System, transforming it into a collaborative product by coordinating 12 designers and 10+ engineers to contribute and co-create. Improved development speed by 45%.
Self-serve Onboarding
Xendit (Late 2020 - Early 2021)
Rising CS tickets, overwhelmed Sales/Ops teams, and a self-serve onboarding flow that couldn’t scale.
I worked with the Onboarding team to improved the UX, reduced internal friction and supported Xendit's growth. Increased SME customers’ account activation by up to 96%.
Mobile App MVP
Xendit (Early - Mid 2021)
I led the end-to-end design processes from research to launch for Xendit Mobile App MVP. Adapting core desktop features and introducing tools for SME customers.
10K+ installs by business owners in the first month and contributed to 24% acquisition growth.
Service Blueprint Workshop
Xendit (2022)
I led and facilitated 3 product teams with 20+ people, in a 3 day workshop to collaboratively do JTBD Mapping, analyzing Customer Journey, Interviewing live customers, and created Service Blueprints.
The workshop produced product visions with clear action items for their products.
Cashback Platform
Pomona (2019)
Pomona is an App where user gets cash from uploading a photo of their grocery receipt.
I led an end-to-end design process to redesign Pomona B2C Platform, collaborated with Product Manager and Business Analyst.
Increased New Customer Conversion by 23% and Customer Retention by 27%. This led to a 38x increase in unique customers within six months of release.
About Me
Career Overview
I'm a product designer with 8+ years of experience, with deep expertise in end-to-end design, 0–1 product development, design systems, and design leadership.
The first half of my career was mostly in early-stage startups with smaller team, while more recently, I contributed to scaling Xendit, a Southeast Asian unicorn.
Work Experiences:
Product Design Lead (Design Ops)
Product Designer
Senior UX Designer
UI / UX Designer
Current Interest
After Xendit, I took a career break to pursue my dream of creating my own game. During this time, I learned the full game development process, from design to programming.
Although I’m still early in the journey, I plan to keep building my skills and developing games in my free time.
I'm open to full-time opportunities, particularly in SaaS products, AI, Web3, or Game industry.
I’m based in Indonesia. Open to relocation across APAC/EMEA region (with visa sponsorship) or remote roles.
Drop me a message